Written by John Jantsch, narrated by John Jantsch. Download and keep this book for Free with a 30 day Trial. Get 50% off this audiobook at the AudiobooksNow online audio book store and In this audio book you will learn the Duct Tape Marketing system and how to. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your.
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- Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
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- Duct Tape Marketing (Revised and Updated)
Cancel anytime. How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands.
But science shows that people can't help recommending products and services to their friends Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Duct Tape Marketing Summary
This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
In this audio edition of the totally revised underground best seller, The E-MythMichael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach.
From Marriott to the U. Navy, Covey and his team have worked with more thanpeople in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution: Focus on the Wildly Important; Act on the Lead Measures; Keep a Compelling Scoreboard; and Create a Cadence of Accountability. In Duct Tape Marketingrenowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:. This audiobook provides proven, yet elegantly simple, tools to help you grow your small business. I'm not exaggerating or being funny this is literally one of the worst marketing books I have ever read in my life.
What did you like least? Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing.
Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune.
While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy.
Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.
Would you consider the audio edition of Duct Tape Marketing Revised and Updated to be better than the print version? No I had a hard time taking notes about the resources mentioned in the book.
Is there anything you would change about this book? What was your reaction to the ending? No spoilers please! Did the narration match the pace of the story? Had read the book, thought the update was right on target. Any additional comments? Download quality is tinny. Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense. A must-listen audio book! I don't think I would.
Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide
Would you ever listen to anything by John Jantsch again? I really don't think I want to.
No, his voice was a bit annoying, especially the high pitched whistle. If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing Revised and Updated? All the repetitive stuff in each chapter. This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop.
If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star.
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If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to.
I am on my 3rd listen to this book and learn something new every time. Thank You John. Blake W Kent Washington. John Jantsch has packed more actionable info into to this book that what you might find spread out over a dozen or so books on the same subject.
This book has given me a lot of good ideas and things to do to help get my new buz of the grown and flying. Thank you John! Unoriginal sums up most of my thoughts on this marketing book. John Jantsch just repackages the same material that is not super relevant.
If you have not read Duct Tape Marketing you are basically missing out on one of the most important business books on planet earth. Be careful about buying from Audible. I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads. But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work.
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My Sony Walkman doesn't. Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.
By: John Jantsch. Narrated by: John Jantsch. Length: 7 hrs and 48 mins. Categories: BusinessMarketing. People who bought this also bought Gerber Narrated by: Michael E.
Gerber Length: 8 hrs and 5 mins Unabridged Overall.
Publisher's Summary Learn to make your small business marketing as simple, effective, and affordable as duct tape. In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps: First, learn the basics necessary to get customers to know, like, and trust you more.
Next, master the essential Duct Tape System components to get your customers to contact and refer you more. Finally, really get on a roll by discovering what really works and tuning your business to doing more of it. What members say Average Customer Ratings Overall. Reviews - Please select the tabs below to change the source of reviews. Amazon Reviews. No Reviews are Available. Sort by:.
Duct Tape Marketing (Revised and Updated)
Most Helpful Most Recent. Filter by:. All stars 5 star only 4 star only 3 star only 2 star only 1 star only. J Migilucdy One of the worst marketing books ever I'm not exaggerating or being funny this is literally one of the worst marketing books I have ever read in my life. Steven Martin Fournier Exactly what I was looking for and more Would you consider the audio edition of Duct Tape Marketing Revised and Updated to be better than the print version?
No I had a hard time taking notes about the resources mentioned in the book 9 people found this helpful.
Howard Every Small Business Owner should listen Is there anything you would change about this book? NO What was your reaction to the ending? NO Did the narration match the pace of the story? Download quality is tinny 6 people found this helpful. Manny